Joseph CovarrubiasHow America Killed the Convenience StoreBack in 1927, the Southland Ice Company (based in Dallas, Texas) formulated what would be one of the most common retail formats in modern…2 min read·Oct 24, 2021----
Joseph CovarrubiasWhat’s New with Premiere Pro (14.6)A new version of Premiere Pro is finally here!3 min read·Nov 17, 2020----
Joseph CovarrubiasDavinci Resolve 17(beta): I’m Impressed!Davinci Resolve 17 is finally here! With over a year of updates from the previous iteration of the end-to-end post production software, we…7 min read·Nov 11, 2020----
Joseph CovarrubiasHow Much Caffeine is in Your Coffee?No all coffee is created equal…5 min read·Aug 24, 2020----
Joseph CovarrubiasWhy Documentary Editing is the BestA look at how documentary editing is the editor’s best friend.3 min read·Mar 10, 2020----
Joseph CovarrubiasI Suck, and I am Proud of itMore often than not, the start of a new venture or idea is met with some form of fear. Creative people feel this to a certain extent…3 min read·Mar 3, 2020----
Joseph CovarrubiasWhy are Director’s First Projects in B&W?Black and white films represent an era in film making where man and machine were truly at war with each other: cameras had to be placed in…4 min read·Feb 27, 2020----
Joseph CovarrubiasIdeas for Work as a Digital Video EditorFor the past 10 years, I have been slowly building the momentum to becoming a full-time video editor. My career began back in 2010; I was…6 min read·Feb 25, 2020----